Region 3

Tony Schall, Public Information Officer

Lee County Sheriff’s Office

14750 Six-Mile Cypress Parkway

Fort Myers, FL 33912

239-477-1341 (office)

239-477-1345 (fax)

"Public Safety Media Relations, A Course in Mutual Effectiveness"

April 24 & 25, 2008
8:30 a.m. to 4:30 p.m.
Lee County Sheriff's Office
14570 Six Mile Cypress Parkway
Fort Myers, FL 33912

We have three types of meetings:

1. Monthly luncheon meetings among the law enforcement/FLEPIOA PIO’s in the region – no specific day/date is established – TBA

2. Quarterly luncheon meetings for Region 3 PIO’s from various disciplines including fire, EMS, city / county government, hospital and city / county / state law enforcement. Each meeting is held on the last Tuesday in January, April, July and October at 11:30 a.m., Lee Memorial Hospital, 2776 Cleveland Avenue, Fort Myers (in the Conference Room adjacent to the cafeteria). Various guests, topics and general discussions are planned.

3. SWFCADI (Southwest Florida Coalition for the Accurate Dissemination of Information) meets twice a year. Members include Region 3 law enforcement, fire and emergency services PIO’s and local broadcast and print media editors, news directors and reporters. The meetings are scheduled for the second Tuesday in January and July beginning at 10:00 a.m. in the meeting room at FDLE, 4700-1 Terminal Drive, Suite 1, Fort Myers (on the north side of the Page Field Airport). The goal of SWFCADI is to provide an open forum for media management and public safety CEOs to discuss issues of mutual concern. One of the early benefits of the organization was the establishment of a “Live Coverage Agreement”, which enables law enforcement to respond to critical incidents such as hostage situations with limited media distractions. In turn, the media has enhanced opportunities in covering the high-profile event with the emphasis on the safety to all concerned.

Biography of Tony Schall

Tony has spent 20 years in the media, working as a television reporter, photographer and news, weather and sports anchor in Nebraska, Iowa, Illinois and Florida. He has worked in the Southwest Florida market (Fort Myers/Cape Coral) since 1995. Tony is currently Public Information Officer at the Lee County Sheriffs Office, where he started in February 2007. He also served as Public Information Officer at the State Attorney’s Office - 20^th Judicial Circuit in Fort Myers from 2000-2003.