Registration 2 p.m. - 4 p.m.

New Member Networking 5 p.m. - 7 p.m.

Location TBA

All conference committee members and board members meet in lobby at 7 p.m.

Dinner on your own

Welcome/Opening Ceremony 8:30 a.m. - 9:30 a.m.

Ruth Sasser, Bay County Sheriff’s Office 9:30 a.m. - 11:30 a.m.

The death of Martin Lee Anderson at the Bay County Sheriff’s Office Boot Camp in January of 2006 became an international media event. The trial is now over, and Ruth will speak on the aftermath of the not-guilty verdict.

Lunch on your own 11:30 a.m. - 1 p.m.

Ken Jefferson, Sr. PIO for Jacksonville Sheriff’s Office and Carrie Rodgers, FLEPIOA Vice President 

1 p.m. - 2:45 p.m.

Ken and Carrie will lead a session called “Media Trends in Public Relations.” This will be a discussion about events members have been involved in and successes and failures based on those events.

 Pete Mitchell, Marketing for Change  3 p.m.  - 4:30 p.m.

At Marketing for Change, public relations is not just about publicity; it’s about credibility. Awareness is not the end point; behavior is. Media hits are a beginning, not an end. It’s about changing the frame of reference, the implicit assumption buried in a reporter’s nut graph. These are the underlying beliefs that make a difference in behavior, not a one day media splash.

 Jazz at the pool  7 p.m. - 10 p.m.

Family members welcome

$50 for spouse, $20 for children over 12

Wednesday, June 25, 2008

Elliot Cohen, president, The Cohen Crisis Management Group  9:30 a.m. - 11:30 a.m.

Elliot will speak on what happens when your CEO becomes the story in a criminal case, and give you tips on how you can handle it and minimize damage to the agency.

Travis Chapman, Director of Studio 601 Communications  1 p.m. - 2:30 p.m.

Travis, who directs an award-winning communications company, will give information on how to create a successful TV show for your agency. He will describe how to produce the show, what equipment you will need, as well as how to market the show to your local community.

 Steve Tuttle, TASER International  2:45 p.m. - 4:30 p.m.

Thursday, June 26, 2008

Public Records Update  9 a.m. - 11:30 a.m.

Laurence C. Pritchard, Asst. State Attorney and Howard M. Maltz, Deputy General Counsel from the Jacksonville Sheriff’s Office will speak about what’s new in public records.  Come with questions!

Awards Luncheon  12 p.m. - 2 p.m.

Dr. Daniel Haight, Polk County Health Director  2:30 p.m. - 4:30 p.m.

Pandemic Issues and the PIO Response

FLEPIOA Networking Night by the Fort  7 p.m. - 10 p.m.

Friday, June 27, 2008

Business meeting  8:30 a.m. - 10 a.m.